Feyi did not set out to study AI. She set out to understand power: who holds it, how it is exercised, and how it can evade or complicate accountability. That question led her to the governance structures of digital platforms, where decisions that often sat with public institutions are now made through algorithms, interface design, and dense layers of private rules. This was the focus of her PhD research. Her work traces how automated decision-making organizes markets, shapes behaviour, and redistributes control, often in ways that do not fit neatly within traditional regulatory frameworks, and how the integration of AI exacerbates existing concerns, including power imbalances.
Her approach is deliberately cross-cutting. She moves between legal doctrine and practice, bringing together fields such as contract, consumer protection, and competition law, with a focus on developing governance frameworks that can actually be used by regulators, institutions, and by the actors they are meant to constrain. She is drawn to work that resists neat conclusions, and that takes seriously the idea that governing emerging technologies is not only a technical or legal challenge, but also a question of what we owe to one another in increasingly mediated worlds.