Professionally, I develop comprehensive marketing and communication strategies, manage social media, handle PR, create content, and build a consistent brand image. I have experience in the financial sector and in international markets (Austria, Germany, and Poland), among others. I have managed social media teams, coordinated projects (including those funded by the EU) and had the opportunity to work on a major international sporting event, creating content and conducting interviews with athletes.
I hold a degree in promotional and image communication with a specialization in PR, which has given me a solid foundation in areas such as crisis management. My master’s thesis focuses on the use of AI in creating social media content. In my free time, I’m interested in sports, including sports marketing.
At HeckelAI, I volunteer as an ecosystem mastermind I oversee the social media team, support the organization with marketing ideas, and develop communication strategies.